Reflection on Effective Communication for Learning & Teaching at Higher Learning Institutions

Communication is a process where senders interactively convey a message to the receivers on a daily basis. The purpose is to inform, persuade and entertain the audience who are the listeners. To inform is to share information by describing certain aspect of a function or thing, to persuade is to influence or reinforce the audience’s attitude, belief and behaviour while to entertain is to create an interesting theme with humour where the audience is in a relax mode to enjoy the message. The facilitators in a higher institution assign and convey meaningful or powerful and effective message in a form of verbal or written communication to create mutual understanding to the audiences. Hence, effective communicators are necessarily effective educators or facilitators. An effective communicator would take note of factors that contribute towards effective communication and develop an appropriate communication strategies for learning and teaching. Learners are well engaged, have the ability to think more critically, analytically and capable to evaluate and decipher information of the curriculum. The reflection on the three key concepts is presented as a guide for facilitators to be an effective communicator and on how this would influence the way the communicator as an educator. The learners are at the centre of the lesson planning and on a daily communication process. The objective is to deliver effective communication & presentation as the communicator reflect on his own learning, the learners’ learning, the environment and their non-verbal facial expression each day. The three key concepts are adopted for effective communication in learning and teaching. JEL Classifications: I23, I24, I25 Key Concepts: (1)The Communication Process Model; (2) Audience as a critical factor of *(C.A.P.S.) when planning for effective communication; (3) Affective as an effective Presentation Aids from A.B.C. model (Affective, Behavioral & Cognitive)